KB Realty Group
The Study: The Playbook to Gaining More Doors in Property Management
THE CHALLENGE
KB Realty Group’s legacy site was costing them credibility and property management leads. Overhauling their digital presence required solving two immediate friction points:
Closed Tech Stack: The site was locked inside a restrictive third-party platform. Our team had to master a proprietary interface on the fly, strip out legacy code, and overhaul the architecture without breaking native systems.
Zero Paid Media History: KB Realty had never run digital ads. We had to build their paid acquisition infrastructure completely from scratch with zero historical campaign data.
THE STRATEGY
We executed a phased rollout to ensure ad spend wasn't wasted on an unoptimized destination:
Phase 1: UX & Infrastructure Overhaul — Cracked open the closed platform, modernized the visual design, and built dedicated landing pages targeting property managers.
Phase 2: Technical SEO & AI Readiness — Implemented structured schema markup and targeted copy to secure organic search rankings and AI platform visibility.
Phase 3: Targeted Paid Media — Launched Performance Max (PMax) campaigns engineered exclusively for regional property managers.
Phase 4: Full-Stack Measurement — Integrated Google Ads, GA4, and Search Console to map the complete user journey and track true cost-per-lead
THE FIRST SIX MONTH RESULTS
+291.25% Average Increase of Monthly Conversions
+51.3% Average Increase of Monthly Ad Clicks
+24.0% Average Increase in Click-Through Rate (CTR)