Tomahawk Creek Group
The Study: Rebuilding Tomahawk Creek Group for a New Era of Ownership
THE CHALLENGE
Tomahawk Creek Group acquired a legacy local accounting, tax, and financial consulting firm and expanded its service offerings.
The existing website was heavily outdated and any updates to the site would be acting as a band-aid solution. A sudden site cutover threatened to disrupt current client relationships and operations during the business transition.
We modernize the digital infrastructure and execute a rebrand without alienating existing clients or breaking operational
The Strategy
Phase 1: Staging & Review Built the new website in a secure staging environment, allowing leadership to thoroughly review and test functionality prior to launch.
Phase 2: Parallel Operation Kept the legacy website live temporarily on the primary domain during the business transition to prevent disruption for existing clients.
Phase 3: Seamless Cutover Executed a wildcard 301 redirect from the old domain to the new platform after key transition dates passed, unifying the brand without losing traffic.
THE RESULTS
With this strategy, we achieved zero downtime and zero disruption for existing clients during the company acquisition and brand transition.
Protected legacy client access by running the old site in parallel until key business milestones were safely cleared.
Successfully migrated the firm to a secure, scalable WordPress CMS with professional branding, updated services, and integrated analytics.